Writing 3.0 initially evolved from the well established ‘Finscéal: A Writer's Trail of Fingal‚' an initiative for writers and readers throughout Fingal since 2005. The shift to Writing 3.0 in 2010 conceptualised the writing process in the twenty-first century; how it evolves from the blank page across a range of technologies associated with creativity that potentially reaches vast audiences. Writing 3.0 2012 continues its focus on the writing process today, with Fingal Libraries Department and Fingal Arts Office collaborating once again to extend the emphasis on writing towards performance and uplifting experiences. This year we have programmed workshops and performances on rap, coding for computer games and animation, improvisation, songwriting, screenwriting, and performance poetry, as well as the traditional focus on writing and reading poetry and fiction. Fingal Libraries Department and Fingal Arts Office aim to open up writing and creativity to all; to provide a voice to professional and amateur writers alike; as well as to enable aspiring writers, readers and performers realize their potential via interaction with professional writers and those who write for fun.